Thinking of selling your gold or silver?

We typically have the capability to convert your gold and silver assets into cash within 24 hours. Our established clients enjoy the advantage of our buyback guarantee, along with preferential rates when selling back to us. Given our prior certification and thorough understanding of the metal’s origin, we can expedite these transactions efficiently. This streamlined process ensures quick and hassle-free liquidation for our clients.

We typically have the ability to convert your gold and silver assets into cash within a 24-hour timeframe. Our established clients enjoy the advantages of our buyback guarantee, coupled with preferential rates when opting to sell back to us. Leveraging our knowledge and certification of the metal’s provenance enables us to expedite these transactions efficiently.

If you’re not currently a client of The Pure Gold Company, that’s not an issue. We are still keenly interested in your investment-grade gold and silver. Simply contact our bullion desk at 0208 138 0879 to receive the best price for your precious metals.

HOW TO BUY GOLD

Reasons to invest in gold

Why choose
SHEES GOLD AND DIAMOND LLC DUBAI

 

Discover more:

We’re available to discuss any questions you may have by telephone or a visit to our London offices at 1 Royal Exchange.

  • Reputable & fully accredited
  • Buy-back guarantee
  • Fully certified metal
  • Free delivery or storage
  • Customer focussed
  • No hidden charges
  • 5 star independent reviews
ARRANGE AN APPOINTMENT

A historic global currency

The enduring value of gold stems from its rarity and unchanging nature. Despite the cumulative global gold production exceeding 200,000 tonnes throughout human history, this amount, when melted down, would occupy only three to four Olympic swimming pools. According to estimates by the World Gold Council, approximately 50,000 tonnes of proven reserves remain in the ground.

This scarcity is a fundamental factor contributing to gold’s value, and it has served as a traded form of currency for millennia. In the seventeenth century, goldsmiths played a pivotal role in shaping the modern banking industry. Presently, central banks and nations are obligated to reserve a specific percentage of their wealth in gold as a safeguard against financial risks.

Can’t find what you’re looking for?

Take a look at our beginner’s guide or get answers to some of the most commonly asked questions

How to liquidate your gold or silver

Register your interest to sell


Simply call our bullion desk on 0208 138 0879 or contact us through our website to let us know you are interested in selling your gold or silver.

We offer an indicative price


Our team will give you an indicative price for your metals based on the spot price at the time of request.

Insured collection


If you have previously taken delivery of your holdings, these will need to be posted back to our vaults using a tracked delivery service. Provide us with the tracking details and we can arrange full insurance whilst in transit.

Authentication & payment


Your gold will be checked by our team of bullion experts. Funds are then transferred directly to your bank account following final confirmation of the sale.

TYPES OF GOLD & SILVER WE BUY & SELL

Gold Sovereign Coins

  • Full UK Gold Sovereign
  • Half UK Gold Sovereign
  • Double Gold Sovereign
  • £5 (Quintuple) Sovereign

Gold Britannia Coins

  • 1oz Britannia Gold Coin
  • 1/2oz Britannia Gold Coin
  • 1/4oz Britannia Gold Coin

Silver Britannia Coins

  • 1oz Silver Britannia (King Charles 2023)
  • 1oz Silver Britannia (Queen Elizabeth)
  • 2oz Silver Queens Beasts

Gold Krugerrand Coins

  • 1 oz Gold Krugerrand
  • ½ oz Gold Krugerrand
  • ¼ oz Gold Krugerrand
  • 1/10 th oz Gold Krugerrand
Gold Krugerrand

American Eagle Coins

  • 1 oz Gold American Eagle
  • ½ oz Gold American Eagle
  • ¼ oz Gold American Eagle

Gold Bars (Umicore, Pamp, Heraeus, Metalor)

  • 1 oz Gold American Eagle
  • ½ oz Gold American Eagle
  • ¼ oz Gold American Eagle
Gold Bars
(Umicore, Pamp, Heraeus, Metalor)

  • 1kg Gold Bullion Bar
  • 500g Gold Bullion Bar
  • 250g Gold Bullion Bar
  • 100g Gold Bullion Bar
  • 50g Gold Bullion Bar
  • 1oz Gold Bullion Bar
  • 20g Gold Bullion Bar
  • 10g Gold Bullion Bar
  • 5g Gold Bullion Bar
  • 1g Gold Bullion Bar

Silver Bars (Umicore, Pamp, Heraeus, Metalor)

    • 1kg Silver Bullion Bar
    • 100oz Silver Bullion Bar